Tag: Manage Cash

Forecasting upcoming sales in your Spa business is a critical constituent of starting up and running a business; it is a fundamental constituent of your Spa business plan. It’s doubtful that your Spa business will be dead on but you ought to be able to make credible, evidence-based projections in order to plan your Spa business strategy.

The quantity of money your Spa business will achieve each year depends on how many sales of its products or services – but before you start off the process of actually making these sales you should create a sales forecast. The sales forecast for your Spa business will stand on its own virtues – it will of course be a part of your overall Spa business plan.

So why do you need to forecast sales?

A sales forecast is necessary in order to

1. Plan cash flow – that you will need to add into your business plan when seeking funding, and to avoid sudden cash flow problems by establishing if and when you will need to inject capital or have access to funds.
2. Manage Cash flow – innermost to the success of your business, it is essential that you appreciate how sales forecasting contributes to the computation of the cash flow forecast.
3. Plan future resource requirements – for example, you may want a new mechanism which produces more goods.
4. Plan marketing activities – this will obviously have a knock on effect to the quantity of sales you make as well.

Whatever the situation, it is crucial that you research your projected sales regularly and realistically, and take appropriate action to have another look at your strategy. Your sales forecast is the point of reference alongside which you should constantly gauge what in fact happens in your business with regards to sales and the important thing is to appreciate the variances and why they arise, and to incorporate what you have learned into coming forecasts.

What components do you need to think about?

Your sales forecast should show sales by month for at least the next 12 months, and then by year for the following two years. Three years, in total, is generally enough for most business plans.

Things to think about

1. Is there an customary market for your product or service?
2. How extensive is the sector?
3. Is this an escalating/contracting market and if so; by what %?
4. What are the most important considerations for this market?
5. What may possibly affect it in future?
6. How do recurring factors affect purchases of your product or service?
7. What trends or fashions are related to the sector?

Who are your customers going to be?

1. What % will purchase?
2. Why will they finish trading from someone else to buy from you?
3. What is your pricing plan and how will it influence sales?
4. Can you in fact make available the products and services that you are predicting?
5. How many competitors do you have?
6. Your business will not be distinctive; what happens when new competitors come into the market once you have done the footing to raise market awareness?

The whole planet is your marketplace with the invention of the world wide web – but what products/services can you persuade somebody to buy Virtually every business has some competitor(s) – how can you hoover up your competitors customers? How can you avert your competitors taking your customers? Can you adjust your product prices up or down to match new customers – can you easily add or adjust the services you offer to new and existing customers to boost your turnover and profits?

Preparing your Spa business forecast

You need to make certain future assumptions for your Spa business in order to create a sales forecast

1. Sector increase/decline by a certain percentage e.g. 5%.
2. Personnel increase to increase production or sales – maybe 25%.
3. Different location – more customers – 30% increase in sales.

Preparing your forecast

You should prepare a sales forecast for each item you sell,and forecast:

1. By volume
2. By value
3. By a combination of both value and volume.

So what are the pitfalls when forecasting sales?

1. Make sure your forecast is based on verifiable,realistic and unbiased info.
2. Don’t be tempted to overlook your study if it showed bad results.
3. Don’t make projections solely on historical results. Put your business under a microscope – try and imagine what might have an effect on your sales in the future – good or bad.
4. Make sure you understand your capacity limits. Can you produce the amount of sales being forecast with the equipment,personnel and monetary resources available to you?
5. Does the pricing policy you have used in working out your sales forecast relate to what is really achievable?, or conversely, have the prices been set too low or too high so that either way your forecast is potentially unrealistic?
6. If you have just started up in business, your business may take longer than you believe to get established, and have you set accordingly realistic sales targets?
7. Have you allowed for the possibility that high sales based on an initial promotional surge may drop off, leading to a need for more intensive marketing and higher ongoing expenses once preliminary interest has peaked?
8. When you make clear your sales forecasts to prospective investors – are they believable?

Predicting possible sales for your Fish Farm business is a very chief process; before you launch your business you must feel positive in future sales otherwise there is no point in setting up in the first place. It’s suspect you will be right on the money but if you don’t make a realistic attempt your Fish Farm business will likely not make the grade; forecasting is an important element to your business stratgey.

Your sales forecast is the fiscal projection of the quantity of turnover your Fish Farm business will make from the sales of its products or services. Your sales forecast can stand alone, but it will be closely connected to your Fish Farm business plan. It is an essential and fundamental element of the planning method and it will be a chief part of your profit and loss account and cash flow forecast.

Why bother with a sales forecast?

It is needed so you can

1. Predict your cash flow – your forecast might predict slow times of business where you may need a cash injection to pay for products or just to pay the staff for example.
2. Manage Cash flow – innermost to the success of your business, it is essential that you understand how sales forecasting contributes to the computation of the cash flow forecast.
3. Plan future resource requirements – for example, the quantity of staff considered necessary to manage your orders and provide a certain level of service.
4. Plan marketing activities – this will noticeably have a knock on effect to the sum of sales you make as well.

Quite clearly constructing a sales forecast for your Fish Farm business is crucial to your business success – you should continually re-evaluate your sales forecasts – by looking at concrete sales to your forecasted sales firstly you can measure if you have done well or not.

So what do you need to consider?

Your sales forecast should show sales by month for at least the next 12 months, and then by year for the following two years. Three years, in total, is generally enough for most business plans.

You need to consider

1. Are there any comparable products or services already being provided in the neighborhood?
2. What is the extent of the market?
3. Is the market growing or declining, and if so,by what % each year?
4. What are the major considerations for this market?
5. What might affect it in future?
6. How do cyclic factors affect purchases of your product or service?
7. Are there fashions in your business?

Who are your customers going to be?

1. What percentage will purchase?
2. Why will they cease trading from someone else to trade from you?
3. How much will you charge?
4. Can you in reality supply the products and services that you are predicting?
5. How many competitors do you have?
6. It is unlikely your business is the only one of its kind – what happens to your customers when new businesses enter the market?

The whole globe is your marketplace with the creation of the internet – but what products/services can you make available Virtually all business has a quantity of competitor(s) – how can you hoover up your competitors customers? How can you put a stop to your competitors taking your customers? Can you tweak your product prices up or down to match new customers – can you simply add or transform the services you offer to new and existing customers to mushroom your turnover and profits?

Preparing your Fish Farm business forecast

All Fish Farm businesses need to base their forecasts on certain assumptions regarding potential changes that may take place in the future. These can be quantified and could include:

1. Sector growth/decline by a certain percentage e.g. 5%.
2. Planned expansion in the number of personnel to generate an expected 20% increase in production.
3. A move to a better location that ought to produce a 40% increase in sales.

Preparing your forecast

If you sell more than one product or service, you should prepare a separate forecast for each item in your range,and forecast:

1. By volume
2. By value
3. By a combination of both value and volume.

So what are the pitfalls when forecasting sales?

1. Make sure your forecast is based on realistic, verifiable and unbiased info.
2. Do not be tempted to ignore your investigation if it showed negative results.
3. Do not make predictions only on the basis of historical performance. Keep examining at what else might change your sales in the future and alter your forecast in view of that.
4. Make sure you understand your capacity limits. Can you produce the amount of sales being forecast with the personnel, equipment and financial resources available to you?
5. Does the pricing policy you have used in calculating your sales forecast convey to what is really achievable?, or conversely, have the prices been set too low down or too high so that either way your forecast is potentially unrealistic?
6. Is your business brand new?, your business may take longer than you imagine to get recognized, and have you set accordingly realistic sales goals?
7. Have you permitted for the possibility that high sales based on an initial promotional rush may drop off, leading to a need for more intensive marketing and higher ongoing costs once initial interest has peaked?
8. When you give reasons for your sales forecasts to prospective backers – are they believable?